Content Builder Tool

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Product concept

How can Playphone partners easily configure their local mobile game store content? 

I designed the Content Builder Tool as an intuitive tool to set up an Android Playphone game store in any local market in the world, from a desktop.

It was a fast-turnaround project, designed and shipped in about 2 weeks.

 

Target users

Playphone partner companies

Content teams at Airtel, Claro, and other global telecommunications companies partnering with us for games

  • "I want to be able to set up a Diwali promotion on our India Playphone store and be able to change the games we deploy instantaneously" - Mobile Content Manager in India

Our internal content team

Playphone's own internal team managing our stores in many global markets

 

The problems

Configuring a game store was a confusing process

Picking games, categorizing them, and selecting distribution confusing, cumbersome, required approvals, and took a few days.

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No visuals!

Users had no clue what their game store would look like on a mobile device.

 

 

 

 

The basic process

1. User research & understanding of the problem

Reached out directly to partner and internal content teams to get an understanding of their problems, existing workflows, bottlenecks.

Understand what people want to use - what would an ideal solution look like? 

2. Brainstorming & planning

Sketches, PostIts, user flows, product conceptualizing. Review with product manager, developers, engineering. Rinse and repeat. 

3. User test with who you can 

Little time meant that PostIt and printed wireframe user flows were tested with our internal content team to gather feedback.

InVision prototyping

InVision prototyping

4. Mockup & prototype 

Mockups in Photoshop, prototype in InVision

5. Developer handoff 

Hi-fi mockups of the user flows handed off to the developer for building and shipment

6. More testing, more feedback, more enhancements

 

The outcome

A drag-and-drop desktop tool

Incorporates several new features (tab renaming, visual configuration, easy add/remove of card and categories, which cut game store configuration time down. 

Overview image of the "Start" tab being edited. Status bar on top shows progress. 

Overview image of the "Start" tab being edited. Status bar on top shows progress. 

Re-name tabs on the spot

Re-name tabs on the spot

Each card shows the top 3 games (pre-determined) which will appear on a mobile device

Each card shows the top 3 games (pre-determined) which will appear on a mobile device

Ability to build your own card and select card type, based on the category you select

Ability to build your own card and select card type, based on the category you select

 

Constraints & considerations

Time

This product was designed, developed, and shipped out in a matter of two weeks. More time would have meant better problem definition and a more sound process. 

Resources

Only one designer was able to work on this project.

User familiarity

Our target users were already familiar with terms like "Tab," "Card," "Category" and the relationship between those three. 

 

Lessons learned

Delve deeper into the problem

And flesh out more possible solutions to work from.

More (and more organized) user testing