Reordering experience
INSTACART • 2019
On Instacart’s customer design team’s retention arm, I partnered closely with our growth teams to lead design, strategy, and roadmap for a series of enhancements to our ordering experience.
We focused deeply on new customers and customers who’d tried us at least once. Our winning bet? That by helping people discover unmistakable value in our product, they’d come back to use Instacart.