Reorder experience
INSTACART • 2019
On Instacart’s customer design team’s retention arm, I partnered closely with our growth teams to lead design, strategy, and roadmap for a series of enhancements to our ordering experience.
We focused deeply on new customers and customers who’d tried us at least once. Our winning bet? That by helping people discover unmistakable value in our product, they’d come back to use Instacart.
Two experimentation treatments for enabling customers to add previous orders to their carts with one click, improving add-to-cart rates by 10%
Customers shop for groceries using a ‘list’ mental model. Introducing a shopping list experience based on past orders raised Instacart re-order rates by 5%
For new users, we introduced a data-informed cart-starter experienced to jump-start shopping easily
We simultaneously introduced to our design system a lean item row component to scale shopping lists as a feature
Full case study available upon request