Workplace Shifts is a Meta’s product for shift management and communication in organizations. I led product strategy and user experience design to expand Meta’s successful B2B SaaS product, Workplace, to frontline and shift-worker-focused business customers globally. As design lead, I led teams to develop new features enabling frontline staff and managers to streamline their workforce management experience and improve efficiency at hospitality and service customer workplaces. This included providing design leadership to a team of 20 engineers, and partnership with marketing teams, UX research, product management, and senior leadership to define strategy and drive execution.