At Playphone (known for its emerging markets-focused Android game store), I was part of the launch team that brought a competitive e-sports gaming experience to casual mobile gamers. Within the first few months of launch, we’d gone from 0 to 2,000+ daily active gamers.

As a small startup, I had the chance to wear many hats, including handling strategy, defining our visual language, and building for scale into markets like Japan and Taiwan.