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Reimagining PNC mobile banking

 

Concept redesign for PNC mobile banking

DESIGN concept

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The world of mobile banking is an interesting one that's seen some major changes in recent years. With the rise of fintech and the ubiquity of products like Venmo, customers are interfacing with their money in more informed, instantaneous, and deliberate ways.

A major bank in the eastern half of the US, PNC has been releasing updates to its popular app used by millions. I sought to see how a large banking brand like PNC could upgrade its iOS experience to position it to tackle the personal banking space. 

 

CHALLENGE

Upgrade PNC's iOS app to holistically improve the personal mobile banking experience

 

OUTCOME

This concept redesign aims to simplify and beautify how PNC customers would conduct their banking. By optimizing for key user journeys, I overhauled the UX of the app to make core tasks obvious and intuitive.  

 

ROLE

User Research, Testing, UI/UX Design

TIMEFRAME

December 2017 –
February 2018

TOOLS

Sketch, Framer

 

AUDIT: ISSUES WITH PNC FOR IOS

Confusing menu options

As a user moves through the app, menu options and navigation change. A shifting menu can be disorienting. 

 

Text-heavy UI


The user’s balance is only displayed on the intro screen and disappears once they navigate to another screen. This can be frustrating when trying to make financial decisions from any other part of the app.

 

No easy way to send and receive money
Larger game developers often owned multiple subsidiary companies. There was no way to identify those relationships in the developer portal as everyone had independent accounts.

 
 
 

SOLUTIONS to the developer portal

Give developers control over game release time

The APK (Android application package) is the heart of every Android game and its release is a core part of the game submission flow. We saw that games were often released to the public with planned timeframes in mind (often based on marketing initiatives, legal requirements, and more). In line with this, there was a sustained increase in the number of cases where developers were requesting specified dates for releasing the APKs of their games.

To reduce friction, I designed the addition of a date and time selector for APK upload mechanism which added on a simple date and time selector for scheduling an APK release. This cut the process of APK release scheduling down from 4 steps to just 1.

 

Let developers pick where they want their games

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There are lots of soft factors that go into whether a game can be played on someone's phone: local regulations, partnerships with mobile carriers (think Sprint or AT&T), and a game developer's own business plan. 

To give developers control of where they'd like their games to be playable, I designed a simple selection tool. We made the function available right on the general game information page, and developers would be able to choose exactly which markets they'd like their games active in. 

I also wanted this selector to be applicable in other areas of game management. Games often have in-app products that you can buy in the game, which are often location-dependent. 

Letting developers choose their games' distribution instead of having to go through a lengthy request-and-approval procedure with Playphone's content team removed a redundancy and gave developers more direct control over their game. 

 

Let developer accounts have multiple users

With a good chunk of our developer base being smaller shops, developer portal users all just had individual accounts to manage their games. As we began to work with larger developer companies and those with subsidiaries, we needed a way for developer accounts to be organized into associated companies. 

Prioritizing what the most likely scenarios would be, I designed a section for user and role management. The mechanism was designed to be as simple as possible – an admin (or anyone with the authority to add users) just adds a user to their company account by name and email, and selects a role for them.

For the initial release, we focused mainly on allowing same-developer-company-users to organize themselves into a company account with multiple users. Future releases will include the ability to invite users to join the Playphone Developer Portal.