Courier offer framework
UBER EATS • 2020
In 2020, I worked across broad cross functional Uber Rides and Eats teams to lead the global redesign of the offer framework — the pivotal experience when an Uber earner decides to take a delivery or ride.
This was a multifaceted effort, with considerations ranging from how earners process information to international regulatory requirements and safety. Simultaneously, we were able to significantly reduce tech and design debt, and establish a scalable model to tackle new vertical delivery into the future.
An example of a few key cases this project supported. L to R: Surge pricing dispatch in the UK, multi-customer delivery, upfront priced forward-dispatch, time focused standard dispatch, time-added forward-dispatch
Default-to-accept dispatches were widely well-received by earners, and increased acceptance rates by 1.5% in over 70 cities
Variations of the offer framework were designed for scale across markets, devices, languages, and modes
With insights from user testing and past experiments, I designed the a scalable system incorporating hierarchy, content structure, and map routing
A sampling of offer cards as they appear across languages and markets