Earner opportunity center
UBER EATS • 2020
Earners on Uber have a variety of signals coming at them telling them when and where to deliver food and drive. The plethora of promotions, bonuses, surge pricing, and more had led to confusion and churn. To help earners make the most of their time working on Uber, I collaboratively led Uber Eats’ strategy to centralize and present high value earnings opportunities.
The opportunity center project was a joint effort in which I spearheaded collaboration across Eats, Rides, and a host of cross functional partners to devise an earner-centric, iterative approach to solving an evolving marketplace challenge.
Earners can check opportunities up to a week ahead, sort them, and filter by the times they’re available to work
The opportunity center scales to work for both Eats earners (couriers) as well as drivers, making it a centralized place to plan different types of earnings
Earners can add and remove reminders to a high-earnings location and time, as well as navigate there when it’s coming up
When an earner has a saved opportunity coming up, we’ll send them a notification to guide them into the opportunity center
Full case study available upon request